Do you know that the top 5 search results get almost 67% of all clicks?
It means if your blog post isn’t ranking in the top 5 positions, it likely won’t get much traffic.
With that in mind, here is a 7-point SEO content checklist to help you boost your blog post rankings and traffic.
If you are serious about growing your website traffic, you must be methodical in your approach. That means you can’t just start writing content without proper planning.
And keyword research is arguably the most important part of that planning phase.
One of the common reasons why many websites and online businesses don’t grow is because they write about whatever they feel would be good topics. The problem is that what they write about may not be what other people are actually searching for. Because of that disconnect, their website traffic or revenue never grows.
Keyword research can help you solve this basic problem.
Proper keyword research helps you find the search phrases that your potential audience group searches. Here’s a detailed resource on how to do keyword research.
Keyword research is a crucial aspect of planning your website content. However, it’s not the only aspect.
Another key part of the puzzle is understanding search intent.
What it means is that the intent of the searchers must match with (1) the keywords you select and (2) the content you create.
For instance, website content and pages can be of many types:
If the search intent for a specific query is to find informative content, creating transactional pages for that keyword phrase won’t help you rank.
For example, if the search query is for “how to tie a tie,” you won’t rank for that query with a landing page that sells ties on your online store. That’s because the search intent for “how to tie a tie” is informational.
The attention span of the average online user is shrinking fast. It is now just 8 seconds. The world we live in is saturated with information, and it’s hard to stand out.
At the same time, poor content experiences that don’t focus on readability put off users even quicker. In comparison, blog posts that are easier to read and understand engage readers more effectively. Such posts have a higher chance of ranking higher on the search engine results pages (SERPs).
Once you’ve finished drafting your blog post, make sure to check how easy it is to read. You can use the following tools to improve its readability:
In addition, you can also use WordPress plugins such as Yoast SEO and AIOSEO. These plugins also analyze your content for readability issues and offer actionable suggestions.
The following example is from AIOSEO.
User experience is more than readability, however. It includes several other things, for example:
If you want Google to rank your blog post high in search rankings, it is important that your web page meets every single criterion.
Google often relies on meta content — especially the meta title — to understand what your web page is about.
Moreover, the meta title and meta description play a key role in driving organic traffic to your web pages by increasing your organic click-through rate (CTR).
A higher organic CTR sends positive signals to Google that people prefer clicking on your web page, compared to other top pages on the SERPs. These positive signals help eventually improve your web page’s search engine rankings.
Images and videos provide essential breaks from walls of text and help make your content more engaging and helpful.
You can provide relevant screenshots, infographics, and video tutorials as add-ons to your written content. Visual content — images and videos — also help improve user behavior metrics, such as bounce rate, average page on time, etc. All this adds up to higher search engine rankings.
Lastly, optimized images can also rank for Google Images search and bring you relevant organic traffic.
Links in all forms and shapes are powerful catalysts for improving search engine rankings.
There are two types of links:
External links or backlinks are more powerful. Google sees them as a vote of confidence in your website content. If someone links to your content and redirects readers your way, it shows that your content offers a lot of value.
Therefore, once you publish your content, it’s a good idea to initiate a backlink outreach campaign to build backlinks for your new page. Here are a few resources to help you with link-building:
In addition to building backlinks, it is equally important that you use internal links to pass link equity to your new blog post.
While backlinks are harder to create, internal links are extremely simple and easy to create. Internal links help search engines find your web page easily and also help boost the page in search engine rankings.
Here are a few tips for creating relevant and powerful internal links:
We hope you enjoyed this blog post and found it useful. Check out our arsenal of free SEO tools if you want to optimize your website.